Average Reviews:
(More customer reviews)I've used just about every shampoo imaginable; professional (big bucks), cheap (suave), and about everything else in between. When making the decision to review this product, I figured, "Eh, what's another one?" I've used Aveeno skin moisturizing products in the past, in particular the lotion containing oatmeal, as I have very sensitive skin and allergies. So, I have positive viewpoint of Aveeno products in general, but have been around life's block enough to know not to be sucked in by marketing or hype.
I do meet the criteria of "medium-thick hair and I do color my hair. Quite dramatically in fact for many, many years. From brunette to blond with blond highlights. So, I paid careful attention to notice any increased "vibrancy". I also tend to have dry hair and I pay close attention to how my hair feels immediately after I shampoo. Will it feel like it has been striped of any moisture so that I now have to drench it in conditioner? Or will it feel soft, and at the same time, CLEAN. I also use anti-frizz products to smooth my hair to help it when it comes time to use the straightener. Will I be able to use LESS anti-frizz oil?
Scent, a shampoo's first impression.
I'm from the generation that had a shampoo product called, "Gee Your Hair Smells Terrific!" (Yes, actual shampoo name) and once used, everyone within a 500 foot radius would begin to experience nasal soreness from inhaling the sickening sweet fumes. Okay, okay, I jest; a bit of hyperbole to brighten your day. But the stuff was STRONG smelling. Thus, I'm cautious when raising the open bottle to take that first whiff.
Sweet, yet mild. Not so strong that the scent would linger long once it is rinsed. So, mark that a "like".
Next is texture and color. How does it look and feel?
The texture is thick, but not overly so that you have to pound the bottle upside down to extract a few droplets. Or even worse, shampoo that is so thin that it squirts from the bottle like water (usually the dirt cheap stuff). It comes out of the bottle nice and smooth and I was able to easily control the amount of shampoo squeezed into my hand. The color is a pearly white which is pleasant enough. So, another "like".
Now, on to a very important component of any shampoo: Lather.
Overall, I wasn't impressed by the lather. I didn't find it to be "rich-lathering" as it states on the bottle. There IS a noticeable lather. Would I call it "rich"? No. I'm not one to make a big deal about the lather as long as it does what it is meant to do: Clean.
Once my hair was rinsed of all traces of shampoo, did it feel clean while not feeling stripped of moisture? I have to say that it did. It felt clean, yet soft, and I didn't feel the urge to dump a bottle of conditioner to rehydrate my parched head. Actually, I did use a little bit less conditioner after using this shampoo. Click: "like".
From there I styled my hair in the usual fashion (long and straight)using a bit of anti-frizz, blow dryer, and straightener. Did I like the result? Yes, overall. I did notice that my hair was more cooperative during the blowing out and straighten process. But, did it "lock" in color and "boost" vibrancy? Hard to tell. How does one measure that, anyway? I used the product for a week straight and did not notice any vibrancy boost. But, I'm not surprised and really kind of expected it. It is one of those claims that sells shampoo, yet is really a matter of opinion; not something most people would actually be able to measure outside a laboratory with some contraption that measures degrees of light. So, the word "vibrancy" is used because it is ambiguous. No click either way.
So, would I recommend this stuff? I would if you put a lot of effort into making your hair smooth. But, not for anyone whose hair has a tendency to be oily or is fine in texture. You would NOT like this product. Would I buy it having used it? Yeah, I would. But, I don't know if I would specifically seek it out in a store. I am curious though what the results would be if used in conjunction with its sister conditioner Aveeno Living Color, Color Preserving Conditioner, for Medium-Thick Hair, 10.5 ozs (Pack of 2). Maybe I'll give it a try.
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Aveeno Living Color, Color Preserving Shampoo, for Medium-thick Hair, 10.5 oz, (Pack of 2)This shampoo is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color.
Protect Vibrant Color and Shine for Up to 40 Washes*AVEENO LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair is designed for the unique needs of color-treated, medium-thick hair. This rich-lathering shampoo breathes new life into your color by revealing vibrant shine with each wash, while perfectly balanced cleansers carefully lift away impurities to enhance color clarity. The ACTIVE NATURALS formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance for vibrant color that comes to life wash after wash.
LIVING COLORAVEENO harnesses the power of ACTIVE NATURALS in two revolutionary hair care collections. For color-treated hair, the LIVING COLOR Collection with ACTIVE NATURALS Lupine Botanicals keeps color vibrant for up to 40 washes.* And for damaged hair, the NOURISH+ Collection with ACTIVE NATURALS Wheat Complex brings hair to life in just three washes.
The Natural Benefits of Lupine BotanicalsThe ACTIVE NATURALS Lupine formulas help prevent color from fading for up to 40 washes.*The Science of Lupine BotanicalsUsed for medicinal purposes throughout history, the lupine seed has an unusually high protein content that fortifies the hair shaft. When applied, phytonutrients coat and smooth the cuticle, helping to strengthen the hair and seal in color.
ACTIVE NATURALS Lupine BotanicalsThe LIVING COLOR ACTIVE NATURALS Lupine shampoos carefully lift away impurities to enhance color clarity. The conditioners infuse moisture and help seal in color, while reducing breakage for soft, manageable hair. And the LIVING COLOR Preserving Shine Glaze features a creamy rinse-out formula that protects and revives your hair's lustrous sheen.
AVEENORecommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.
What's in the BoxAVEENO LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair.
* LIVING COLOR Shampoo + Conditioner in a wash study vs. waterLIVING COLOR Color Preserving Shampoo for Fine Hair
This shampoo is specially formulated for fine hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is specially formulated to protect your hair to help extend the life of your color.LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair
This shampoo is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color.LIVING COLOR Color Preserving Conditioner for Fine Hair
This lightweight conditioner is specially formulated for fine hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color.LIVING COLOR Color Preserving Conditioner for Medium-Thick Hair
This rich and silky conditioner is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color.
Click here for more information about Aveeno Living Color, Color Preserving Shampoo, for Medium-thick Hair, 10.5 oz, (Pack of 2)
